At Tech Hub Live 2025, CropLife Group Editor Lara Sowinski sat down with Megan Roberts, Ag Economist at Compeer Financial, for a fireside chat exploring the economic forces shaping modern agriculture.
Drawing from both academic and on-farm experience, Roberts offered practical insights into how ag policy shifts, market pressures, and technology adoption are redefining production agriculture. From interest rates and Farm Bill negotiations to the real-world ROI of ag tech, she broke down what innovators, agribusiness leaders, and growers need to watch in the year ahead.
Her grounded perspective highlighted the critical intersection of economic strategy and ag technology, a theme central to empowering women leaders and decision-makers in agriculture.
