At the 2025 AgriBusiness Global Trade Summit, Amy Asmus, Owner and Vice President of Asmus Farm Supply, offered valuable insight into what it takes to thrive as an independent retailer in today’s complex ag chemical distribution landscape.
Representing a second-generation, family-owned business, Asmus emphasized the importance of trust, agronomy, and adaptability. She shared how running a lean, independent operation allows for faster decisions and closer relationships with growers — but also depends on strong, reliable partnerships with wholesalers.
Her advice to suppliers entering the U.S. market:
🔹 Understand how independent retailers operate
🔹 Respect their time and expertise
🔹 Build trust that extends beyond a single transaction
Asmus’ leadership reflects a balance of independence and collaboration and is a model for how women in ag tech continue to drive innovation and integrity across the agricultural supply chain.
