Mari Carrasquillo and Ragan’s 2025 Top Women in Marketing Class of 2025
Recognized for her leadership in elevating Costa Farms into a household name, leading the brand redesign, and developing strategic marketing campaigns, such as “All Thumbs are Green,” Carrasquillo’s work has helped to introduce houseplants to millions of homes.
“This recognition is such an honor,” says Carrasquillo. “At Costa Farms, we believe plants have the power to transform spaces and lives. I’m so grateful to be part of a team that brings this mission to life every day and thankful to Ragan for celebrating women who are making an impact.”
Her recognition highlights a broader shift in consumer behavior as plants move from niche décor to mainstream lifestyle essentials. Carrasquillo has positioned Costa Farms at the forefront of this movement, using storytelling and innovation to connect with new generations of plant parents while reinforcing the company’s role as a cultural driver in the $18 billion U.S. lawn and garden industry.
Ragan’s Top Women in Marketing Awards Luncheon, held Oct. 22, 2025, at City Winery in New York City, spotlighted Carrasquillo and other visionary leaders through networking, photo sessions, and a live awards ceremony.
“These are the women shaping how brands engage, influence, and grow,” says Brendan Gannon, Senior Marketing Manager for Ragan’s Awards Programs. “We’re proud to honor the achievements of this year’s honorees.”
