At Tech Hub LIVE 2025, Amy Asmus, Owner of Asmus Farm Supply and Chair of the Agricultural Retailers Association, shared her perspective on artificial intelligence (AI) in agriculture with CropLife Group Editor Lara Sowinski and CropLife Editor Eric Sfiligoj.
She emphasized that technology is only valuable when it delivers meaningful impact for growers, noting that adoption must be tailored to individual needs and approached with empathy.
From small efficiency gains to real-time sensor data, Asmus highlighted how retailers can serve as trusted guides, helping growers navigate AI tools that truly enhance decision-making and productivity.
Read the full discussion from Tech Hub LIVE to see how AI can support growers and explore which innovations are making a real difference in the field.
