In this episode of CropLife Retail Week, Eric Sfiligoj talks with ARA Chairperson Amy Asmus of Asmus Farm Supply to preview the upcoming Agricultural Retailers Association Annual Meeting.
Asmus reflects on key accomplishments during her tenure, most notably reshaping the ARA emergency fund to reinvest excess dollars into new member programs, and discusses ongoing challenges such as demonstrating ARA’s value and growing membership. Looking ahead to 2026, she highlights major opportunities for ag retailers in automation, AI-powered decision tools, and the rapidly evolving biologicals space.
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