In a recent episode of Ag Tech Talk by AgriBusiness Global, Jennifer Goldston, Founder and CEO of AgTech PR, joins to discuss why clear, confident communication is key to success in today’s competitive ag tech landscape.
Goldston shares how companies can stand out by pairing innovation with transparency, grounding their messaging in data, trust, and real-world results.
She emphasizes that while ag tech offers immense potential across sustainability, productivity, and profitability, too many startups rush to market without a clear narrative or defined audience.
“Trust begins with data,” Goldston says, noting that companies need at least three years of consistent field results, solid use cases, and clarity on where their technology fits in the broader solution. Beyond yield gains, it’s about telling a story that resonates across the value chain, from growers to regulators.
Listen to the full episode to learn how strong communication strategies can help transformative technologies make a lasting impact.
